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The purpose of this paper is to analyse the impact of peacefulness in the tourists’ country of origin in their main decisions and behaviours when travelling internationally.

A sample of 600 international tourists from 49 countries was divided into five groups according to each respondent’s belonging to a country with a specific level of peacefulness, assessed by the Global Peace Index, to test differences in international travel decision and behaviour patterns.

Travel safety is a critical issue to most tourists, while the peacefulness level of travellers’ country of origin is an important key factor for understanding different travel behaviours and safety perceptions held when going on an international trip, namely, regarding involvement, risk and safety/insecurity perceptions.

This is one of the few studies investigating the impact of peacefulness in the tourist’s country of origin on travel decisions and behaviours, based on the Global Peace Index. Additionally, this study responds to the call of the Prospect Theory regarding general consumption contexts, and adds to the Experiential Consumer Perspective, here applied to tourism consumption.

This study provides guidance to destination and tourism industry managers to attract and segment their market according to tourists’ country of origin, in accordance with its respective level of peacefulness as defined by the Global Peace Index, especially in destinations more affected by terrorism, war, political turmoil, crime and other safety risks.

No published study has tested the impact of peacefulness at home on tourists’ international travel behaviours and decisions yet.

Companies need to innovate to remain in the market and be competitive. Thus, success will depend on your internal resources and the external sources of knowledge used. The cooperation between univerity and industry (U–I) allows companies to access resources that, in general, they do not have, allowing them to achieve innovation, competitive advantages, and competitiveness. The purpose of this study is to understand the determinants that influence U–I cooperation in creating knowledge and innovation.

This study analyzes the determinants considered essential for companies to establish cooperation processes with universities. The research uses the last community innovation survey data set, data from 14 countries, and 28,743 observations. The method uses logistic regression.

The results confirm that the company's size, the innovative capacities associated with R&D, exportation and public funds are essential and significant determinants for the cooperation with universities. On the other hand, the acquisition of machinery and training programs are not a critical factor in establishing cooperation with universities that are not in the same country. The analysis considered companies cooperation with universities of the same country, from the European Union (EU) or other countries outside EU.

In addition to providing substantial theoretical contributions on the subject, this research also provides more information about the importance of U–I cooperation, allowing to characterize companies interested in developing U–I cooperation.

The twenty-first-century virus outbreak caused by COVID-19 is playing a significant role in people's lives all over the world. According to the latest data (23 November), 58,751,191 people have already been infected, and 1,389,770 have died across the globe (JHU CSSE COVID-19 Dashboard, 2020). As far as the Russian Federation is concerned, 2,096,749 people have already been infected (23 November) and there are 36,192 confirmed deaths from COVID-19 (JHU CSSE COVID-19 Dashboard, 2020). This pandemic has affected different spheres, including travelling. The main purpose of this chapter is to analyze how Russian respondents perceive the impact that the coronavirus has had on their perceptions of safety, travel and leisure plans and activities. Based on a sample of almost 300 respondents, who took part in an online questionnaire, it was possible to conclude that Russian residents consider that travelling abroad is riskier than travelling within Russia.

Tourism activity is a global industry and, as such, it is subject to global risks. International travel has developed exponentially over the last few decades. At the same time, diseases have increased their geographical spread influenced by ecologic, genetic and human factors. Currently, the increasing virus, epidemic and pandemic outbreaks represent some of the most negative consequences of globalization, causing deaths and significant economic losses due to the negative impacts they have on the tourism industry, one of the sectors that have been the most affected by health crises.

This work presents insights on the epidemics, pandemics and virus outbreaks that have occurred throughout the twenty-first century and how those occurrences have affected the tourism industry and the global economy. A brief literature review on health risks in tourism is presented, followed by a clinical perspective to help people understand the differences between endemics, outbreaks, epidemics and pandemics. Then, the study offers a presentation of the most significant pandemics in recent human history and a deep analysis of the COVID-19 disease. Finally, the effects that the different pandemics, epidemics and outbreaks that occurred in the present century had on tourism are explained, and the challenges tourism has to face are presented and discussed.

Since early 2020, the world has faced a pandemic that has caused a disruption in our lives, the likes of which have never been seen before. The COVID-19 pandemic changed the way we live, work, communicate, socialize, travel and even plan our future life. The lockdowns and civilian and travel restrictions imposed by countries worldwide have drastically affected citizens' daily routines and mobility. In consequence, all sectors are currently struggling with an unprecedented crisis, as health-related concerns have substantial effects on travel industry at the local, national and global level. The current increase in mortality rate caused by the new coronavirus has affected individuals' risk and safety perceptions and consequently their travel behaviour.

A quantitative research methodology using an online questionnaire was implemented in Portugal, and a sample composed of 1900 answers collected during one year allowed to analyze the impact that the current pandemic has on people's safety and risk perceptions and how it is affecting their daily life and travel behaviours and their willingness to accept civilian and travel restrictions. The results confirmed that the pandemic had a strong impact on Portuguese residents' safety perceptions and their travel and tourism plans. Also, it was possible to conclude that those perceptions have changed over the course of three pandemic waves.

The discussion focuses on the kind of implications this situation may have for tourism destination management and marketing. Study limitations and guidelines for future research are also forwarded.

Tourism is Mexico's largest source of foreign exchange, only surpassed by remittances and foreign direct investment, and is one of the most wealth-generating economic activities in the country. However, measures to mitigate the Covid-19 pandemic – such as the suspension of flights and strict restrictions on people's mobility – have caused great economic damage to the tourism industry, and with it, to large regions in the country. This chapter aims to determine the national and regional impacts of Covid-19 on Mexican tourism and analyze potential recovery scenarios. To this end, the study looks at tourism performance in Mexico in 2020 and compares it to the experience of the H1N1 influenza epidemic of 2009. The methodology uses a spatial econometric model to simulate potential impacts and prospective recovery scenarios. Finally, recommendations for tourism policy consider new trends in tourism, namely the rise in tourism advertising through digital platforms, the surge in domestic, rural and environmental tourism, and the development of a more informed, demanding and selective consumer.

This chapter presents a theoretical reflection on the possible impact of politicians' positive Word of Mouth (pWOM) on the tourists' risk perception and destination image of Portugal in the context of the COVID-19 pandemic. The reflection is based on the collection of remarks or comments made by international politicians collected using Google as the search engine and subsequent manual textual content analysis. The results show five recurring themes in the politicians' pWOM: general praise, pandemic numbers, politician positioning, health care and population attitude. The discussion includes a reflection on the outputs of the channels used for the dissemination of the messages and the importance of the politicians' countries of origin to a market strategy that highlights Portugal as a tourism destination.

Brand love is a notion where feelings are developed towards a specific brand. This notion is more than just a preference, it is an emotional attachment with the consumed product and the brand that represents it. In tourism, destination marketing will increase the relationship between tourists and places using certain kind of messages and images whose goal is to stimulate their senses and feelings. In crisis management situations, it acts as a mediator, by assessing tourists' risk and safety perceptions, and helps mitigate lasting negative effects.

However, can destination brand love be promoted during these pandemic times? To get an in-deep understanding of the connections that exist between love and safety in tourism, this study explores two concepts through an extended literature review and a qualitative methodological approach using content analysis procedures that will focus on international marketing strategies during the ongoing pandemic crisis.

The qualitative approach was conducted through a survey composed of a set of open-ended questions (N = 31) where respondents were asked to identify their feelings after viewing the promotional tourism campaigns released after the significant increase in cases of COVID-19 worldwide.

The main results demonstrate the existence of brand love antecedents – brand trust and a sense of community, and an overall positive reaction to the images and messages promoted. Also, the existence of brand love antecedents demonstrates the brands' capacity to adapt to crisis events and its ability to outline the kind of paths that have to be defined for tourists to remain passionate about destinations.